Specification Selling Explained

Event Details

Specification Selling Explained

Time: February 26, 2013 from 12:30pm to 1:30pm
Location: Online
Website or Map: https://attendee.gototraining…
Event Type: webinar
Organized By: Competitive Advantage Consultancy Ltd
Latest Activity: Jan 30, 2013

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Event Description

This webinar aims to give an introduction to specification selling, covering what it is and why you should be doing it.

• Gain an overview of the specification selling process
• Be aware of the dynamics of the decision making unit
• Be aware of the influences on specification
• Know of the different sales tools available

Who should attend?
Those working for building product manufacturers who are involved directly or indirectly with sales.

The presenter:
Chris Ashworth of Competitive Advantage is one of the industry’s leading authorities on specification selling, having written numerous articles and papers on the subject, and delivered training programmes and spoken at seminars

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