This webinar aims to give an introduction to specification selling, covering what it is and why you should be doing it.
• Gain an overview of the specification selling process
• Be aware of the dynamics of the decision making unit
• Be aware of the influences on specification
• Know of the different sales tools available
Who should attend?
Those working for building product manufacturers who are involved directly or indirectly with sales.
Chris Ashworth of Competitive Advantage is one of the industry’s leading authorities on specification selling, having written numerous articles and papers on the subject, and delivered training programmes and spoken at seminars