How do you decide your marketing spend and then justify it to the Finance Director?

Even when starting with a bottom-up process it is useful to have a comparison with other similar companies.

Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers, Contractors, Professional Services and Suppliers (Wholesaler, Distributor, Merchant).

The Marketing Activity & Spend research is designed to help you:

  • Evaluate marketing spend in relation to turnover by construction sector
  • Understand proportion of spend per marketing activity per construction sector and how these have changed since 2011
  • Be aware of how spend on traditional marketing may change in 2014 and where budgets will be focused for digital channels
  • Know of the levels of enquiries received against channels used
  • Understand how others evaluate and measure ROI
  • Evaluate attitudes towards marketing expenditure over 2011, 2012, 2013 with a view to 2014

The survey, conducted through July to September 2013 & published October 2013, covers marketing spend as a proportion of turnover, how the budget is split, usage of digital marketing and trends between 2011, 2012, 2013 and 2014.

This reports contains 83 charts & tables.

The report costs just £50.00 + VAT

Find out more: http://www.cadvantage.co.uk/construction-research/construction-mark...

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