Share 'How do you decide your marketing spend and then justify it to the Finance Director?'
Even when starting with a bottom-up process it is useful to have a comparison with other similar companies.
Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers, Contractors, Professional Services and Suppliers (Wholesaler, Distributor, Merchant).
The Marketing Activity & Spend research is designed to help you:…
You can share this discussion in two ways…
Share this link:
Send it with your computer's email program: Email this