Helen Johnstone
  • Female
  • Camberley
  • United Kingdom
Share on Facebook
Share

Helen Johnstone's Groups

Helen Johnstone's Discussions

How do you decide your marketing spend and then justify it to the Finance Director?

Started Oct 23, 2013 0 Replies

Even when starting with a bottom-up process it is useful to have a comparison with other similar companies.Competitive Advantage Consultancy has completed a survey of marketing activity and spend in…Continue

Tags: communication, channels, digital, versus, Marketing

 

Helen Johnstone's Page

Latest Activity

Helen Johnstone posted a discussion

How do you decide your marketing spend and then justify it to the Finance Director?

Even when starting with a bottom-up process it is useful to have a comparison with other similar companies.Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers, Contractors, Professional Services and Suppliers (Wholesaler, Distributor, Merchant).The Marketing Activity & Spend research is designed to help you:Evaluate marketing spend in relation to turnover by construction sectorUnderstand proportion of spend…See More
Oct 23, 2013
Helen Johnstone posted a blog post

New research into communicating with construction industry decision makers

The Construction Media Index report, now in its third year, is the only impartial research report for the construction industry on traditional and digital communication channels.Our slideshare presentation, as well as giving a run-through of the findings, presents some of the highlights revealed by the research to find out more see: …See More
Jun 17, 2013
Helen Johnstone posted an event

Using CPD as a Sales Tool at Online

April 26, 2013 from 12:30pm to 1:30pm
CPD is a powerful means of building relationships with architects and engineers. If used correctly it can open doors and help position the technical sales representative as a Trusted Advisor. However there are many companies offering CPD, and with limited opportunities to present to practices it is important to make your CPD offering appealing.This webinar considers the key factors when planning your seminar:The merits of certificationHow to get content rightHow to sell it into practicesHow…See More
Apr 9, 2013
Helen Johnstone updated an event
Thumbnail

Effective Specification Selling at London

October 3, 2013 all day
Specification selling has become an extremely complex process with many influences on final product selection. This is a one day training course designed to introduce salesmen to the specification selling process, or as a refresher course for those already operating in this environment.This course, delivered by Competitive Advantage, examines the market dynamics which influence decision making and the specification process itself. It proposes methods of working with specifiers, contractors and…See More
Jan 30, 2013
Helen Johnstone updated an event
Thumbnail

Effective Specification Selling at London

March 14, 2013 all day
Specification selling has become an extremely complex process with many influences on final product selection. This is a one day training course designed to introduce salesmen to the specification selling process, or as a refresher course for those already operating in this environment.This course, delivered by Competitive Advantage, examines the market dynamics which influence decision making and the specification process itself. It proposes methods of working with specifiers, contractors and…See More
Jan 30, 2013
Helen Johnstone posted an event
Thumbnail

Specification Selling Explained at Online

February 26, 2013 from 12:30pm to 1:30pm
This webinar aims to give an introduction to specification selling, covering what it is and why you should be doing it.Benefits:• Gain an overview of the specification selling process• Be aware of the dynamics of the decision making unit• Be aware of the influences on specification• Know of the different sales tools availableWho should attend?Those working for building product manufacturers who are involved directly or indirectly with sales.The presenter:Chris Ashworth of Competitive Advantage…See More
Jan 30, 2013
Helen Johnstone posted a blog post

Green Deal - promotion and take-up

One of the most encouraging announcements from the Government concerning the Green Deal is that they will make £2.9 million available to promote it to home owners. This should add credibility to the scheme by presenting a government backed message.Also driving forward the energy efficiency agenda is the…See More
Dec 19, 2012
Russell Bateman liked Helen Johnstone's blog post 3 influences not to ignore when specification selling
Nov 13, 2012
Helen Johnstone posted a blog post

3 influences not to ignore when specification selling

Nowadays to be able to influence the specification of a product, it is necessary to be able to understand how to relate to specifiers and build relationships with those in the Decision Making Unit (DMU). Although the construction industry is not glamorous it is responsible for 9% of UK GDP and has a very complex DMU, hence a marketing challenge, and as the government moves to introduce BIM the dynamics of this unit are set to change.In this blog I look at the three major influences on…See More
Nov 7, 2012
Helen Johnstone posted an event

FREE ONLINE TRAINING Construction Industry Overview at Online

November 22, 2012 all day
Evolution of the Construction Industry: Tracing the development of construction through key milestones to provide an understanding of why today's industry is shaped the way it is.This is an ideal introduction to the industry.Benefits:Understand how the construction industry has evolved into its current structure Know how the industry is segmentedUnderstand the different players in the industry and how they inter-relateLearn how legislation developed, is implemented & monitoredKnow the…See More
Nov 7, 2012
Helen Johnstone posted events
Jan 23, 2012
Helen Johnstone shared their event on Twitter
Jan 23, 2012
Helen Johnstone is now a member of Be2Camp
Jul 12, 2011

Profile Information

About Me
Working for Competitive Advantage I am responsible for marketing communications. Prior to this I worked for The Concrete Centre and BT.
How did you find out about Be2camp?
other
Blog URL (preferable) or website address
http://cadvantage-blog.co.uk/
Twitter ID
@CompetitiveA

Helen Johnstone's Blog

New research into communicating with construction industry decision makers

Posted on June 17, 2013 at 10:07 0 Comments

The Construction Media Index report, now in its third year, is the only impartial research report for the construction industry on traditional and digital communication channels.

Our slideshare presentation, as well as giving a run-through of the findings, presents some of the highlights revealed by the research to find out more see: …

Continue

Green Deal - promotion and take-up

Posted on December 19, 2012 at 16:00 0 Comments

One of the most encouraging announcements from the Government concerning the Green Deal is that they will make £2.9 million available to promote it to home owners. This should add credibility to the scheme by presenting a government backed message.

Also driving forward the energy efficiency agenda is the…

Continue

3 influences not to ignore when specification selling

Posted on November 7, 2012 at 15:00 0 Comments

Nowadays to be able to influence the specification of a product, it is necessary to be able to understand how to relate to specifiers and build relationships with those in the Decision Making Unit (DMU). Although the construction industry is not glamorous it is responsible for 9% of UK GDP and has a very complex DMU, hence a marketing challenge, and as the government moves to introduce BIM the dynamics of this unit are set to change.

In this blog I look at the three major influences…

Continue

Comment Wall

You need to be a member of Be2Camp to add comments!

Join Be2Camp

  • No comments yet!
 
 
 


Be2camp founders

 

© 2017   Created by Paul Wilkinson.   Powered by

Badges  |  Report an Issue  |  Terms of Service