Helen Johnstone
  • Female
  • Camberley
  • United Kingdom

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How do you decide your marketing spend and then justify it to the Finance Director?

Started Oct 23, 2013 0 Replies

Even when starting with a bottom-up process it is useful to have a comparison with other similar companies.Competitive Advantage Consultancy has completed a survey of marketing activity and spend in…Continue

Tags: communication, channels, digital, versus, Marketing


Helen Johnstone's Page

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About Me
Working for Competitive Advantage I am responsible for marketing communications. Prior to this I worked for The Concrete Centre and BT.
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Helen Johnstone's Blog

New research into communicating with construction industry decision makers

Posted on June 17, 2013 at 10:07 0 Comments

The Construction Media Index report, now in its third year, is the only impartial research report for the construction industry on traditional and digital communication channels.

Our slideshare presentation, as well as giving a run-through of the findings, presents some of the highlights revealed by the research to find out more see: …


Green Deal - promotion and take-up

Posted on December 19, 2012 at 16:00 0 Comments

One of the most encouraging announcements from the Government concerning the Green Deal is that they will make £2.9 million available to promote it to home owners. This should add credibility to the scheme by presenting a government backed message.

Also driving forward the energy efficiency agenda is the…


3 influences not to ignore when specification selling

Posted on November 7, 2012 at 15:00 0 Comments

Nowadays to be able to influence the specification of a product, it is necessary to be able to understand how to relate to specifiers and build relationships with those in the Decision Making Unit (DMU). Although the construction industry is not glamorous it is responsible for 9% of UK GDP and has a very complex DMU, hence a marketing challenge, and as the government moves to introduce BIM the dynamics of this unit are set to change.

In this blog I look at the three major influences…


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