Helen Johnstone's Blog (3)

New research into communicating with construction industry decision makers

The Construction Media Index report, now in its third year, is the only impartial research report for the construction industry on traditional and digital communication channels.

Our slideshare presentation, as well as giving a run-through of the findings, presents some of the highlights revealed by the research to find out more see: …


Added by Helen Johnstone on June 17, 2013 at 10:07 — No Comments

Green Deal - promotion and take-up

One of the most encouraging announcements from the Government concerning the Green Deal is that they will make £2.9 million available to promote it to home owners. This should add credibility to the scheme by presenting a government backed message.

Also driving forward the energy efficiency agenda is the…


Added by Helen Johnstone on December 19, 2012 at 16:00 — No Comments

3 influences not to ignore when specification selling

Nowadays to be able to influence the specification of a product, it is necessary to be able to understand how to relate to specifiers and build relationships with those in the Decision Making Unit (DMU). Although the construction industry is not glamorous it is responsible for 9% of UK GDP and has a very complex DMU, hence a marketing challenge, and as the government moves to introduce BIM the dynamics of this unit are set to change.

In this blog I look at the three major influences…


Added by Helen Johnstone on November 7, 2012 at 15:00 — No Comments

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