New research into communicating with construction industry decision makers

The Construction Media Index report, now in its third year, is the only impartial research report for the construction industry on traditional and digital communication channels.

Our slideshare presentation, as well as giving a run-through of the findings, presents some of the highlights revealed by the research to find out more see: www.slideshare.net/cadvantagemarketing/communication-channels-for-t... 

Highlights revealed by the research include:

  • Construction News is the most popular trade journal, with a popular website and eNewsletter as well
  • Social media is now accepted as a valuable work and communications tool
  • Search engines are being used less to source product information, services and businesses
  • Contractors use online video and/or webinars more that Architects or Civil Engineers
  • Age and business size do not have a significant bearing on communication channels used
  • Tehnical product specifications are important with only three quarters of architects using NBS and 95% saying they want 3D CAD images

For further details on how to purchase a full copy of the report see: 
http://www.cadvantage.co.uk/construction-research/cmi-2013.aspx

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